---
title: "Attraction"
description: "Three exclusive brands and a dedicated team, supporting your projects since 1980. Our goal is simple: make your job easier and your clients happier."
locale: "en-ca"
canonical: "https://www.attraction.com/en-ca/"
markdown: "https://www.attraction.com/en-ca/attraction.md"
last_updated: "2026-08-25"
---

# Your partner of choice for custom apparel

Three exclusive brands and a dedicated team, supporting your projects since 1980. Our goal is simple: make your job easier and your clients happier.

- Turnkey service, from design to delivery
- Carbon neutral Canadian company
- Over 45 years in the industry
- Committed to our people, our community, and our planet

## Who we are

Attraction is a Canadian manufacturer and decorator of promotional and souvenir apparel. Founded in 1980, the company serves promotional products distributors and souvenir retailers. Attraction offers [blank and decorated apparel](/en-ca/products/), including t-shirts, hoodies, sweatshirts, fleece, jackets, vests and more.

Attraction brings apparel to life with one of Canada’s most complete ranges of in-house [decoration techniques](/en-ca/decoration/): screen printing, direct-to-garment printing, embroidery, appliqués, sewn-on labels and mixed media. Attraction products are available exclusively through [Attraction distributors](/en-ca/promo/distributors/) and [souvenir agents](/en-ca/contact/#souvenir).

## Three brands. Endless possibilities

Whatever the project, one of our three brands is made for you. And behind each one, the same commitment to quality.

- [Ethica](https://www.attraction.com/en-ca/products/ethica/): Timeless classics, made in Canada with sustainable fibres.
- [Initial](https://www.attraction.com/en-ca/products/initial/): Everyday essentials with a sense of adventure.
- [Jameo](https://www.attraction.com/en-ca/products/jameo/): Hyper custom products made to stand out.

## Serving Two Markets

- [Promotional](https://www.attraction.com/en-ca/promo/): Corporate gifts, branded merchandise for teams, events or campaigns. We make it easy to deliver branded apparel your clients will love.
- [Souvenir](https://www.attraction.com/en-ca/souvenir/): Decorated apparel and accessories that transform memorable destinations into lasting keepsakes. For your shops, museums, attractions, parks, resorts and visitor-facing sales teams.

## Decoration at its finest.

Countless ways to bring a brand to life on a garment. Screen printing, embroidery, appliqué, labels, and a unique multimedia approach that layers techniques together for results you've never seen before.

The possibilities are endless. And our designers are here to recommend the best options for your project.

[Explore every possibility](https://www.attraction.com/en-ca/decoration/)

## Social and environmental impact

Our commitment is clear: to reduce our impact and be part of the solution, while recognizing that the path is constantly evolving.

### Made Better

The apparel industry is one of the most polluting in the world. We know it. And that’s exactly why we choose to do things differently. At Attraction, our efforts focus on responsible production, reducing our carbon emissions, and giving materials a second life.

Producing environmentally responsible garments, with respect for people and the planet, is central to who we are. Our Ethica collection uses mainly GOTS-certified organic cotton and GRS-certified recycled polyester, along with other recycled fibres.

Our unionized team decorates our Initial and Ethica brands and manufactures the Ethica brand locally. United Steelworkers, Local 9153 at our Lac-Drolet workshop and Local 7625 at our Montreal workshop.

[Download the full impact report](https://www.attraction.com/resources/impact/impact-report-2025.pdf)

## [Our Products](https://www.attraction.com/en-ca/products/)

Browse promotional products, compare brands, and check live inventory by colour and size.

## [Resources](https://www.attraction.com/en-ca/resources/)

Catalogs, practical guides, impact documents, and useful files to support your projects with Attraction.

## [Contact us](https://www.attraction.com/en-ca/contact/)

Product, service, distributor, agent, and sponsorship inquiries start here.

## Sitemap

- [Full XML sitemap](https://www.attraction.com/sitemap.xml)
- [Page index for agents](https://www.attraction.com/llms.txt)