--- title: "News" description: "Follow Attraction news: announcements, initiatives, brands, and local projects." locale: "en-us" canonical: "https://www.attraction.com/en-us/news/" markdown: "https://www.attraction.com/en-us/news.md" last_updated: "2026-07-27" --- # News News, announcements, and stories from Attraction, its brands, and its initiatives. - [Attraction Promotes Two Sales Executives](https://members.asicentral.com/news/industry-news/february-2026/attraction-promotes-two-sales-executives/): 2026-02-11 · Read the article on ASI - Maxime Couture and Bruno Renaud join Attraction’s leadership team to support the company’s sales growth. - [Attraction Ethica sets the pace from Chabanel [French]](https://journaldesvoisins.com/attraction-ethica-mene-le-bal-depuis-chabanel/): 2025-03-21 · Read the article on Journal des voisins - A profile of Attraction Ethica’s Montréal workshop, its local expertise and its sustainable approach. - [Textile recovery: Giving T-shirt offcuts a second life [French]](https://ici.radio-canada.ca/nouvelle/2127798/attraction-mecanec-dechet-revalorisation-vetement): 2025-01-02 · Read the article on Radio-Canada - Radio-Canada follows the transformation of Attraction’s textile offcuts into new materials with Mécanec. - [Two apparel companies join forces in the Eastern Townships [French]](https://www.lavoixdelest.ca/affaires/affaires-locales/2024/10/30/deux-compagnies-de-vetements-sunissent-en-estrie-DP7ZUX3G5JHTBFZKXDJDW7EA5I/): 2024-10-30 · Read the article on La Voix de l’Est - Eastern Townships media covers the union of Attraction and Jameo. - [Attraction Acquires Customization Platform Jameo](https://members.asicentral.com/news/industry-news/october-2024/attraction-acquires-customization-platform-jameo/): 2024-10-29 · Read the article on ASI - ASI covers Attraction’s acquisition of Jameo and the combined apparel-customization offer. - [Attraction and Jameo Unite to Innovate in Apparel Customization](https://www.attraction.com/en-us/news/attraction-and-jameo-unite-to-innovate.md): 2024-10-29 - Attraction is proud to announce the acquisition of Jameo, a pioneering company specializing in the hyper-customization of clothing! - [Attraction Now Upcycling Its Textile Scraps](https://members.asicentral.com/news/industry-news/october-2024/attraction-now-upcycling-its-textile-scraps/): 2024-10-07 · Read the article on ASI - ASI examines Attraction’s partnership to turn Ethica textile scraps into useful new materials. - [Revalorization of 100% of textile scraps associated with the production of the Quebec-made Ethica brand!](https://www.attraction.com/en-us/news/ethica-textile-scraps-upcycling.md): 2024-10-04 - The promotional clothing manufacturer Attraction is proud to announce the revalorization of 100% of textile scraps associated with the production of its Quebec-made clothing brand Ethica. - [When sustainability becomes a competitive advantage [French]](https://www.lapresse.ca/affaires/portfolio/2024-05-06/les-mercuriades/quand-durabilite-rime-avec-avantage-concurrentiel.php): 2024-05-06 · Read the article on La Presse - A look at how Attraction’s sustainability commitments contribute to its competitiveness. - [Attraction’s evolving approach to sustainability](https://www.attraction.com/en-us/news/sustainability-initiatives.md): 2023-05-03 - Over the years, Attraction has introduced a range of sustainability initiatives across its apparel manufacturing and decoration operations. - [Environmental, social and governance values are woven into Attraction’s fabric](https://www.attraction.com/en-us/news/environmental-social-governance-fibre.md): 2023-04-22 - With support from experts at the Université de Sherbrooke, Attraction set out to measure its carbon footprint and identify ways to reduce it. #MakeADifference - [Entrepreneurship and sustainability are woven into Attraction’s fabric](https://www.attraction.com/en-us/news/manufacturer-entrepreneurial-environmental-fibre.md): 2023-03-27 - The story of Attraction co-owners Julia Gagnon and Sébastien Jacques, and the entrepreneurial drive and environmental values shaping the company. - [Ethica x Attraction launches a new clothing workshop in the heart of the Montreal fashion district](https://www.attraction.com/en-us/news/montreal-clothing-workshop.md): 2022-01-18 - Apparel manufacturer Attraction is proud to announce the opening of its new production facility located on Avenue du Parc in Montreal. - [Turning textile waste into new products](https://www.attraction.com/en-us/news/textile-waste-new-products.md): 2021-06-07 - How an eco-design strategy helped Attraction turn production offcuts into new products while strengthening its commitment to sustainability. - [Ethica x Attraction launches a crowdfunding campaign featuring a collection of reversible jackets upcycling materials from the pandemic](https://www.attraction.com/en-us/news/reversible-jackets-upcycled-materials.md): 2021-04-14 - Ethica x Attraction launches a crowdfunding campaign featuring a collection of reversible jackets upcycling materials from the pandemic. - [Attraction launches a collection of eco-responsible cushions locally made from reclaimed premium quality fabrics](https://www.attraction.com/en-us/news/eco-responsible-cushions.md): 2021-02-22 - Clothing manufacturer Attraction from Lac-Drolet, recognized for its local clothing brand Ethica and for having produced personal protective equipment during the pandemic, is launching a one-of-a-kind eco-friendly cushion collection. - [French-Canadian catalogne blankets and woven rugs made from textile waste generated by the production of masks during the pandemic](https://www.attraction.com/en-us/news/catalogne-textile-waste.md): 2020-11-26 - Attraction is launching a collection of French-Canadian catalogne blankets and woven rugs made from textile waste - [Julia Gagnon named a finalist for the Prix Femmes d’affaires du Québec](https://www.attraction.com/en-us/news/prix-femmes-daffaires-quebec-finalist.md): 2020-09-14 - Attraction co-owner Julia Gagnon was named a finalist in the Coup de cœur Desjardins COVID-19 category at the Prix Femmes d’affaires du Québec. - [Attraction develops the consumer market](https://www.attraction.com/en-us/news/attraction-developing-consumer-market.md): 2020-05-07 - Garment manufacturer Attraction, located in Lac-Drolet, is proud to announce that people can now purchase ethica masks, t-shirts, and sweatshirts, its 100% Canadian brand, directly from Ma Zone Québec. - [A word from Julia and Sébastien after winning gold at Les Médaillés de la relève](https://www.attraction.com/en-us/news/julia-sebastien-family-transfer.md): 2019-06-04 - Receiving the gold medal in this contest is a wonderful way for us and the whole team to celebrate the success of our transfer process. We are very proud of continuing what the Gagnon family started in 1980… - [Gold in Family Transfer at Les Médaillés de la relève PwC 2019](https://www.attraction.com/en-us/news/gold-family-transfer-2019.md): 2019-05-29 - Les Médaillés de la relève contest is organized by PwC Canada ans its partners to celebrate the success of Quebec companies that have successfully completed their transfer process, not only by maintaining sustainability of their business, but by ensuring its growth as well. (Excerpt from Les Médaillés de la relève website) Attraction wins gold in the Family Transfer category. - [Attraction certified as a Remarkable Employer](https://www.attraction.com/en-us/news/attraction-certified-as-remarkable-employer.md): 2019-02-08 - Garment manufacturer Attraction, located in Lac-Drolet, is proud to have received the Remarkable Employer Certification awarded by the Bureau de normalisation du Québec (BNQ). ## Sitemap - [Full XML sitemap](https://www.attraction.com/sitemap.xml) - [Page index for agents](https://www.attraction.com/llms.txt)