Attraction and Jameo Unite to Innovate
in Apparel Customization
Benoît Quimper, Julia Gagnon, Bruno Renaud and Sébastien Jacques
Attraction Inc., a Canadian leader in the design and manufacturing of eco-friendly apparel, is proud to announce the acquisition of Jameo, a pioneering company specializing in hyper-customization of apparel through its innovative online platform. This strategic union marks a crucial step for Attraction Inc., which will enhance its customization offerings while maintaining its commitment to sustainable practices.
This initiative is part of a series of investments paving the way for new opportunities in apparel customization for promotional distributors, such as direct to garment printing launched earlier this year.
With this acquisition, Attraction will now be able to offer its customers fully customized apparel, providing a wide range of additional options, deliverable in 6-8 weeks. Jameo will continue to operate under its own brand name, and by leveraging Attraction’s expertise, it will be able to improve its products and enhance its offerings, ensuring a greater variety for its clients.
Bruno Renaud, co-founder of Jameo, stated, “We are extremely excited about collaborating with Attraction. This partnership allows us to combine our customization technology with the manufacturing expertise developed by Attraction over the past 45 years. Together, we will push the boundaries of what we can offer to our respective customers.”
For Sébastien Jacques, Vice President of Business Development at Attraction Inc., “The arrival of Jameo into the Attraction family will enable us to offer our business partners unique carbon-neutral garments in small quantities, delivered quickly. This is exceptional in our industry! The integration of new stakeholders also represents a fresh breath for the
company, bringing in new and innovative perspectives.”
With this acquisition, made possible through the financial support of Desjardins and Investissement Québec, Attraction Inc. now has four co-owners: Julia Gagnon, Sébastien Jacques, Bruno Renaud, and Benoît Quimper, uniting their complementary expertise to offer even more innovative products.
Current customers of both Attraction and Jameo can expect continuity in services, with exciting new developments on the horizon. The integration of Jameo’s customization platform within Attraction will be gradually rolled out in early 2025.
About Jameo
Jameo is a Sherbrooke-based company specializing in the creation of hyper-customized apparel through an intuitive online platform. Jameo stands out for its unique products, innovative customer experience, and commitment to sustainability with 100% carbon-neutral products.
About Attraction Inc.
Founded in 1980, Attraction is an integrated manufacturer and leader in the production and decoration of casual apparel for the Canadian and American promotional and souvenir markets. Attraction is recognized for its Ethica collection, made from organic cotton and recycled polyester, and produced locally by its unionized teams in Lac-Drolet and Montreal.
