What makes our products stand out.
Quality apparel and accessories
Well-made pieces in a wide range of styles, designed to appeal to every kind of visitor.
- Modern fits and colors for the whole family
- Carefully selected materials for comfort, durability and quality
- Coordinated collections for a cohesive look and a polished in-store display
A complete logo offer
Choose from a wide selection of logos designed to capture the essence of every destination and every experience.
- Hundreds of exclusive logos for Canadian and American destinations, designed by our team
- Exclusive licenses with Life is Good, Anderson Design Group, Duck Co and Julie + Joe in Canada
- A fast, flexible custom logo creation service for your specific needs
A partner who understands your market
From our designers to our representatives and customer service, our entire team combines expertise and technology to make sure your season is a success.
- Agents across Canada, specialized in the souvenir and tourism market
- Deep knowledge of the trends and logos that work in your region
- Fast reorders so you don’t run out of stock during peak season
Responsible fashion, in action
At Attraction, responsible fashion isn't a new trend. It's a conviction that has always driven the way we work.
- Carbon neutral company since 2022
- An offer that integrates sustainable fibres and Ethica, a brand entirely made in Canada
- Constant improvements to reduce our impact, documented in our annual social and environmental impact report
Brands
Three brands to showcase your destination.
Initial
Everyday essentials with a sense of adventure.
- Designed and decorated in Canada
- Versatile styles inspired by getaways, travel and the outdoors
- Modern, relaxed fits for the whole family
- Coordinated collections in colours that always feel current
Ethica
Timeless classics, made in Canada with sustainable fibres.
- Designed, made and decorated in Canada
- Organic cotton and recycled polyester
- The authentic Canadian souvenir
- Union Made
Jameo
Hyper custom products made to stand out.
- Designed in Canada
- Endless combinations of colours, styles and decorations
- Unique creations, exclusive to your destination
- Staples you can reimagine with every new collection
Decoration
Decoration at its finest.
Countless ways to bring a destination to life on a garment. Screen printing, embroidery, appliqué, labels, and a unique multimedia approach that layers techniques together for results that stand out.
Our designers are here to create the piece your visitors will fall in love with.
Explore every possibility
Frequently asked questions
How can I carry Attraction apparel in my souvenir shop?
Souvenir agents can help you choose Attraction apparel and logos your visitors will love. To get started, contact the agent for your region or reach out to customer service and tell us about your shop.
How do I find a Souvenir agent who represents Attraction in my region?
Souvenir agents who represent Attraction are listed by region on the Contact page. If your region is not listed, customer service can share the contact details for your local agent.
What artwork does Attraction offer for souvenir apparel?
Attraction offers its own designs and collections licensed in Canada, including Life is Good, Anderson Design Group, Duck Co and Julie + Joe. Your Souvenir agent can help you find designs that suit your shop and your visitors' experience.
How can I browse Attraction's Souvenir artwork collections?
Attraction's artwork indexes are listed in the Souvenir resources. They are accessible with a password, which you can request from your Souvenir agent or customer service.
Can I choose any Attraction design for souvenir apparel?
The choice of Attraction artwork depends on the garment and decoration you have in mind. Some designs are developed for specific fabrics or styles. Your Souvenir agent can suggest combinations that suit the look you want.
Can Attraction create a custom logo for my souvenir shop?
Yes, Attraction's designers can create a logo inspired by your location and your visitors' experience. Share your ideas with your Souvenir agent or customer service. Your account manager will coordinate with the designers to prepare a proposal and share it with you.
How can I see what’s new and order Attraction apparel for my shop?
Your Souvenir agent can show you what's new from Attraction through the online catalogues or during a visit, depending on your region. They can also help you restock your shop and check availability and lead times. Share the styles, logos and quantities you need, along with your preferred delivery date.
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