Canada applique lettering on a red sweatshirt

Souvenir

For 45 years, Attraction has developed the expertise to turn apparel and accessories into souvenirs worthy of the experiences you create for your visitors.

Carlbergs Gift Shop
Coastal Culture
Dockside Trading
Doncath Holdings
Hudson House Trading
Island Beach Company
Niagara Parks Commission
Pursuit - Brewster
Station Touristique Mont-Tremblant
Vancouver Aquarium

What makes our products stand out.

Quality apparel and accessories

Well-made pieces in a wide range of styles, designed to appeal to every kind of visitor.

  • Modern fits and colors for the whole family
  • Carefully selected materials for comfort, durability and quality
  • Coordinated collections for a cohesive look and a polished in-store display

A complete logo offer

Choose from a wide selection of logos designed to capture the essence of every destination and every experience.

  • Hundreds of exclusive logos for Canadian and American destinations, designed by our team
  • Exclusive licenses with Life is Good, Anderson Design Group, Duck Co and Julie + Joe in Canada
  • A fast, flexible custom logo creation service for your specific needs

A partner who understands your market

From our designers to our representatives and customer service, our entire team combines expertise and technology to make sure your season is a success.

  • Agents across Canada, specialized in the souvenir and tourism market
  • Deep knowledge of the trends and logos that work in your region
  • Fast reorders so you never run out of stock during peak season

Responsible fashion, in action

At Attraction, responsible fashion isn't a new trend. It's a conviction that has always driven the way we work.

  • Carbon neutral company since 2022
  • An offer that integrates sustainable fibres and Ethica, a brand entirely made in Canada
  • Constant improvements to reduce our impact, documented in our annual social and environmental impact report

Brands

Three brands to showcase your destination.

Initial

Everyday essentials with a sense of adventure.

  • Designed and decorated in Canada
  • Versatile styles inspired by getaways, travel and the outdoors
  • Modern, relaxed fits for the whole family
  • Coordinated collections in colours that always feel current
Discover Initial

Ethica

Timeless classics, made in Canada with sustainable fibres.

  • Designed, made and decorated in Canada
  • Organic cotton and recycled polyester
  • The authentic Canadian souvenir
  • Union Made
Discover Ethica

Jameo

Hyper custom products made to stand out.

  • Designed in Canada
  • Endless combinations of colours, styles and decorations
  • Unique creations, exclusive to your destination
  • Staples you can reimagine with every new collection
Discover Jameo

Decoration

Decoration at its finest.

Countless ways to bring a destination to life on a garment. Screen printing, embroidery, appliqué, labels, and a unique multimedia approach that layers techniques together for results that stand out.

Our designers are here to create the piece your visitors will fall in love with.

Explore every possibility
Jasper Canada applique lettering on a red sweatshirt
AppliqueApplique lettering

Have a project in mind?