Endless combinations of colors, styles, and decorations
Custom labels available
Minimum of 20 units for most styles
Carbon Neutral Company
The highest level of customization
Jameo is Attraction's hyper-custom brand: the place for teams that want apparel with their own colour story, decoration details, and sense of belonging built directly into the product.
Hyper Custom is the line that started Jameo. It grew from a simple need: create exciting personalized apparel for a university team that could not find the right product in the market. That first challenge became a brand built around pride, identity, and a more collaborative way to create team apparel.
Built from the idea up
With Jameo, the product is not just selected. It is assembled around the team. Colour blocks, trims, decoration placements, and distinctive details work together so each product feels specific, memorable, and easy to wear for years.
This is where Jameo fits inside Attraction: when the project needs more personality, more flexibility, and a product that carries the team's story before anyone reads the logo.
Designed with care
Jameo products are designed in Quebec and produced with trusted partner teams, primarily in Pakistan, the Philippines, and Peru. The fabrics are selected for comfort, durability, and the right amount of stretch, so the final product feels good beyond the first wear.
The result is apparel that feels custom without making the process feel heavy: expressive, durable, and made for teams that want the final product to feel like theirs.
Frequently asked questions
What can I customize on Jameo apparel?
Depending on the style, Jameo lets you choose colours for details such as sleeves, hoods, drawstrings, buttons and zippers. You can also add your logo and customize decoration placements and labels. Explore the options in Jameo Studio to create apparel that reflects your team.
Can I create my own design in Jameo Studio?
Yes, Jameo Studio lets you create your own design by choosing a style, its colours and customization options, then adding your logos. You can work at your own pace, ask for help when you need it and place your order directly in Jameo Studio.
Do I need a production-ready design to start a Jameo project?
A Jameo project can start with an idea, a logo or a few inspiration images. If you would like some help, send a design request. Your Attraction account manager will work with the designers to develop your idea and adapt it to your chosen garment.
How do I create Jameo apparel with a designer?
To create Jameo apparel with a designer, send a design request with your ideas, logo or inspiration. Your Attraction account manager coordinates with the designers, shares their proposal with you and passes along your feedback until you approve the design for production. You can submit a request at any stage, including before starting a design in Jameo Studio.
Where are Jameo products designed and made?
Jameo products are designed in Quebec and manufactured abroad. You can contact Attraction to learn where a particular style is made.
