Endless possibilities, decorated right here.
A complete range of decoration options for the Ethica and Initial brands, all applied in our Canadian facilities. From screen printing to embroidery, appliqués and custom finishes, our teams have mastered every technique to bring your ideas to life.
Decoration and hyper-customization options for Jameo are available on product detail pages in the product directory and in Jameo Studio.
Decoration catalogue
Let them feel the difference.
Real samples to sell decoration, hands-on. $150, limited quantity.
Download the PDF flyer from our promotional resources.
To order yours, email promo@attraction.com.
Screen printing
A classic we love to reinvent.
Rich, vibrant colours, printed one layer at a time. A specialty we keep pushing further: vintage finishes, metallic ink, glow-in-the-dark, puff effects and foil.
Direct-to-garment printing
Detail at its finest.
Subtle gradients, rich colours, intricate details: direct-to-garment (DTG) printing captures it all. Water-based inks leave a soft, well-defined finish that feels as good as it looks. Ideal for complex visuals, illustrations and photos that deserve to be rendered with precision.
Embroidery
Dimension that elevates everything.
Embroidery instantly adds character and a high-end feel to any garment. From classic stitching to 3D effects, we always look for the texture or dimension that will best showcase your artwork.
Appliqués
Texture that stands out.
An appliqué is decoration you want to reach out and touch. The design is cut from fabric and sewn directly onto the garment, adding dimension and depth. Jersey, twill, soft felt, etched suede, faux chenille, printed appliqués... there's no shortage of textures.
Sewn-on labels
The small detail that gives a garment its signature.
Sewn onto a hem or pocket, a label adds a personalized, polished finishing touch. Etched suede, woven or printed: three distinct options to suit any project.
Mixed media
Where techniques come together.
Embroidery and appliqué. Appliqué and screen printing. Mixed media combines our techniques to create truly one-of-a-kind decorations. It's one of our specialties, and the range of combinations never stops surprising.
Other decorations
The finishing touch that changes everything.
Etched suede touch zipper pulls, laser engraving, printed drawstrings: subtle details that give a garment a distinctive finish. That little extra that makes all the difference.
Frequently asked questions
How do I choose a decoration for apparel offered by Attraction?
Attraction helps you choose a decoration based on the garment, your logo and the look you want, whether that means a subtle result, bold colours or a touch of texture. How the garment will be used also helps narrow down the options that suit your project.
Can Attraction combine decoration techniques on one garment?
Yes, Attraction can combine decoration techniques to play with textures, add dimension or bring out details in your logo. The combinations are chosen to suit the garment and the result you want.
What logo file should I send Attraction for garment decoration?
Attraction recommends a vector file in AI, EPS, SVG or CDR format for your logo or design. Non-vector files are also accepted for digital printing. Include your colour and placement preferences; your account manager can arrange a file review and let you know whether any adjustments are needed for the decoration you choose.
Can Attraction decorate apparel from other brands?
Attraction offers decoration services for Ethica and Initial apparel. Exceptions may be considered for other brands, depending on the garment and project. Your account manager can have your request reviewed before confirming the options with you.
Can Attraction produce a decorated preproduction sample?
Yes, Attraction can prepare a decorated preproduction sample so you can see the result before production. Fees apply depending on the project and are confirmed before the sample is prepared.
What are Attraction's decoration lead times?
Attraction's decoration lead times vary with the garment, its availability and the selected decoration. Sharing your preferred delivery date with your distributor or Souvenir agent helps them confirm a schedule suited to your project.