Montreal, January 20, 2022.
Apparel manufacturer ATTRACTION is proud to announce the opening of its new production facility located on Avenue du Parc in Montreal.
The new space will allow for the production of fleece, jersey, quilted materials and accessories dedicated to the promotional and recreational tourism markets. The project will double ATTRACTION’s production capacity. The goal is to support growth, reduce delivery lead times and position ATTRACTION as a Canadian leader in the ethical manufacturing of locally made clothing. These are clear advantages in a context where global shipping disruptions and COVID are causing a shortage of imported goods as well as increased costs and delays.
ATTRACTION chose the Chabanel district, known as “ the heart of fashion in Quebec”, for the availability of quality of workers, who specialize in manufacturing garments. Hard hit during the pandemic, the Chabanel district is currently benefiting from a wind of renewal and ATTRACTION is proud to be part of this revival by opening its new workshop there.
The ATTRACTION Montreal project is the result of the work of an experienced team in the garment industry and the support of financial partners such as Desjardins and Investissement Québec.
The Montreal workshop employs 30 people, in addition to the 110 employees located at the company’s headoffice in Lac Drolet, Quebec
Ethica
Designed, manufactured, and decorated locally by unionized employees, ATTRACTION’s exclusive Ethica brand of clothing is made primarily of organic cotton and recycled polyester fabrics. The purchase of an Ethica product allows for the recycling of up to 10 plastic bottles (500 ml) and reduces the use of pesticides and chemical fertilizers. Supporting the Ethica brand is also a gesture towards the environment as buying local minimizes emissions related to transportation.
ATTRACTION: Canadian family-owned business since 1980
Recognized as a leader in its sector, ATTRACTION is a Canadian company specialized in the design, manufacturing, and identification of clothing for the promotional, recreational and consumer markets. The co-owners, a 2nd generation succession and a business couple are working to generate growth for the organization while creating a dynamic, open, healthy, and inclusive work environment. Since 1980, this family business has been innovating and building its success on the collaboration of all its team members, its values, its culture of excellence and a clear vision of its role in the local and regional community.