What makes our products stand out.

Quality apparel and accessories
Well-made pieces in a wide range of styles, designed to appeal to every kind of visitor.
- Modern fits and colors for the whole family
- Carefully selected materials for comfort, durability and quality
- Coordinated collections for a cohesive look and a polished in-store display
A complete logo offer
Choose from a wide selection of logos designed to capture the essence of every destination and every experience.
- Hundreds of exclusive logos for Canadian and American destinations, designed by our team
- Exclusive licenses with Life is Good, Anderson Design Group, Duck Co and Julie + Joe in Canada
- A fast, flexible custom logo creation service for your specific needs
A partner who understands your market
From our designers to our representatives and customer service, our entire team combines expertise and technology to make sure your season is a success.
- Agents across Canada, specialized in the souvenir and tourism market
- Deep knowledge of the trends and logos that work in your region
- Fast reorders so you never run out of stock during peak season
Responsible fashion, in action
At Attraction, responsible fashion isn't a new trend. It's a conviction that has always driven the way we work.
- Carbon neutral company since 2022
- An offer that integrates sustainable fibers and Ethica, a brand entirely made in Canada
- Constant improvements to reduce our impact, documented in our annual social and environmental impact report
Brands
Three brands to showcase your destination.

Initial
Everyday essentials with a sense of adventure.
- Designed and decorated in Canada
- Versatile styles inspired by getaways, travel and the outdoors
- Modern, relaxed fits for the whole family
- Coordinated collections in colors that always feel current

Ethica
Timeless classics, made in Canada with sustainable fibers.
- Designed, made and decorated in Canada
- Organic cotton and recycled polyester
- The authentic Canadian souvenir
- Union Made

Jameo
Hyper custom products made to stand out.
- Designed in Canada
- Endless combinations of colors, styles and decorations
- Unique creations, exclusive to your destination
- Staples you can reimagine with every new collection
Decoration
Decoration at its finest.
Countless ways to bring a destination to life on a garment. Screen printing, embroidery, appliqué, labels, and a unique multimedia approach that layers techniques together for results that stand out.
Our designers are here to create the piece your visitors will fall in love with.
Explore every possibility













