The new space will allow for the production of fleece, jersey, quilted materials and accessories dedicated to the promotional and recreational tourism markets. The project will double ATTRACTION’s production capacity. The goal is to support growth, reduce delivery lead times and position ATTRACTION as a Canadian leader in the ethical manufacturing of locally made clothing. These are clear advantages in a context where global shipping disruptions and COVID are causing a shortage of imported goods as well as increased costs and delays.

Ethica x Attraction launches a crowdfunding campaign featuring a collection of reversible jackets upcycling materials from the pandemic.

Clothing manufacturer Attraction from Lac-Drolet, recognized for its local clothing brand Ethica and for having produced personal protective equipment during the pandemic, is launching a one-of-a-kind eco-friendly cushion collection.