By Louise Saint-Pierre, MBA, Communications IDP
Giving production waste a second life is an eco-design strategy built on a simple principle: produce better, consume better and manage waste better. Julia Gagnon, who co-owns Attraction, an Eastern Townships apparel company, with her partner, explains how that approach led to new products and deepened the company’s commitment to sustainability. Here is their story.
Attraction is a Canadian leader in designing, manufacturing and decorating casual apparel for promotional products distributors and souvenir retailers in Canada and the United States. The company has been rooted in the Lac-Drolet community since 1980 and has a longstanding commitment to sustainability.
In 2017, Julia and her partner, Sébastien Jacques, took over the company founded by her uncles and later joined by her father. Julia leads operations and product development, while Sébastien oversees business development and sales.
What Do You Do with 28,000 kg of Textile Offcuts?
A 2019 review of waste generated across Attraction’s operations revealed the scale of its textile offcuts: roughly 28,000 kg from apparel production every year.
