News
News, announcements, and stories from Attraction, its brands, and its initiatives.
Attraction Promotes Two Sales ExecutivesMaxime Couture and Bruno Renaud join Attraction’s leadership team to support the company’s sales growth.Read the article on ASI
Attraction Ethica sets the pace from ChabanelA profile of Attraction Ethica’s Montréal workshop, its local expertise and its sustainable approach.Photo : AttractionRead the article on Journal des voisins
Textile recovery: Giving T-shirt offcuts a second lifeRadio-Canada follows the transformation of Attraction’s textile offcuts into new materials with Mécanec.Photo : Radio-Canada / Philippe GrenierRead the article on Radio-Canada
Two apparel companies join forces in the Eastern TownshipsEastern Townships media covers the union of Attraction and Jameo.Photo : AttractionRead the article on La Voix de l’Est
Attraction Acquires Customization Platform JameoASI covers Attraction’s acquisition of Jameo and the combined apparel-customization offer.Read the article on ASI
Attraction and Jameo Unite to Innovate in Apparel CustomizationAttraction is proud to announce the acquisition of Jameo, a pioneering company specializing in the hyper-customization of clothing!Read article
Attraction Now Upcycling Its Textile ScrapsASI examines Attraction’s partnership to turn Ethica textile scraps into useful new materials.Read the article on ASI
Revalorization of 100% of textile scraps associated with the production of the Quebec-made Ethica brand!The promotional clothing manufacturer Attraction is proud to announce the revalorization of 100% of textile scraps associated with the production of its Quebec-made clothing brand Ethica.Read article
When sustainability becomes a competitive advantageA look at how Attraction’s sustainability commitments contribute to its competitiveness.PHOTO CHARLES WILLIAM PELLETIER, COLLABORATION SPÉCIALERead the article on La Presse
Attraction’s evolving approach to sustainabilityOver the years, Attraction has introduced a range of sustainability initiatives across its apparel manufacturing and decoration operations.Read article
Environmental, social and governance values are woven into Attraction’s fabricWith support from experts at the Université de Sherbrooke, Attraction set out to measure its carbon footprint and identify ways to reduce it. #MakeADifferenceRead article
Entrepreneurship and sustainability are woven into Attraction’s fabricThe story of Attraction co-owners Julia Gagnon and Sébastien Jacques, and the entrepreneurial drive and environmental values shaping the company.Read article
Ethica x Attraction launches a new clothing workshop in the heart of the Montreal fashion districtApparel manufacturer Attraction is proud to announce the opening of its new production facility located on Avenue du Parc in Montreal.Read article
Turning textile waste into new productsHow an eco-design strategy helped Attraction turn production offcuts into new products while strengthening its commitment to sustainability.Read article
Ethica x Attraction launches a crowdfunding campaign featuring a collection of reversible jackets upcycling materials from the pandemicEthica x Attraction launches a crowdfunding campaign featuring a collection of reversible jackets upcycling materials from the pandemic.Read article
Attraction launches a collection of eco-responsible cushions locally made from reclaimed premium quality fabricsClothing manufacturer Attraction from Lac-Drolet, recognized for its local clothing brand Ethica and for having produced personal protective equipment during the pandemic, is launching a one-of-a-kind eco-friendly cushion collection.Read article
French-Canadian catalogne blankets and woven rugs made from textile waste generated by the production of masks during the pandemicAttraction is launching a collection of French-Canadian catalogne blankets and woven rugs made from textile wasteRead article
Julia Gagnon named a finalist for the Prix Femmes d’affaires du QuébecAttraction co-owner Julia Gagnon was named a finalist in the Coup de cœur Desjardins COVID-19 category at the Prix Femmes d’affaires du Québec.Read article
Attraction develops the consumer marketGarment manufacturer Attraction, located in Lac-Drolet, is proud to announce that people can now purchase ethica masks, t-shirts, and sweatshirts, its 100% Canadian brand, directly from Ma Zone Québec.Read article
A word from Julia and Sébastien after winning gold at Les Médaillés de la relèveReceiving the gold medal in this contest is a wonderful way for us and the whole team to celebrate the success of our transfer process. We are very proud of continuing what the Gagnon family started in 1980…Read article
Gold in Family Transfer at Les Médaillés de la relève PwC 2019Les Médaillés de la relève contest is organized by PwC Canada ans its partners to celebrate the success of Quebec companies that have successfully completed their transfer process, not only by maintaining sustainability of their business, but by ensuring its growth as well. (Excerpt from Les Médaillés de la relève website) Attraction wins gold in the Family Transfer category.Read article
Attraction certified as a Remarkable EmployerGarment manufacturer Attraction, located in Lac-Drolet, is proud to have received the Remarkable Employer Certification awarded by the Bureau de normalisation du Québec (BNQ).Read article